Unit 5 Campaign

LO1
To understand the nature and purpose of a campaign.

Definition
A campaign is to give people a message about the issues that are affecting the world or themselves.


The Red cross campaign
"Disasters Don't Discriminate
And Neither Do We".















The red cross campaign is about raising money for humanitarian disaters either over seas or here in the UK.
They rely on emotional persuasion to get their point across and to raise money.









The society was formed in 1870. From the beging they were doing verbal protests and visiting different countries and just helping out. Now there is media and they can advertise their campaign, design posters that will persuade people to help and donate money to help 3rd world countries suffering from global warming disaters.